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Continue the Ride

Continue the Ride

A successful COVID-19 concept and appropriate goodbye in one


Strategy Creative concepting Visual design Digital design Motion design Video production Media strategy PR strategy Social campaigning Copywriting


Bram Berkien Catawiki Southfields

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Special and emotional stories take center stage

Due to COVID-19, the physical end-of-year sale of Team Jumbo-Visma's bicycles could not go ahead. At the same time, there was a desire to bid a fitting goodbye to loyal bicycle supplier Bianchi. By recruiting a new partner for the team - Catawiki - we organized a digital auction. A campaign then took shape, which was centered around special and emotional stories of the riders and their bicycles. This dignified farewell to Bianchi also led to an unprecedented turnover for Team Jumbo-Visma.

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