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Read moreNew insights into fans along the course
The spring classics were the perfect testing ground for us and Flanders Classics: could the Digital Goodiebag actually work? With over 16,000 claims, the answer is a clear yes. Fans are ready for a smart, sustainable alternative to the traditional publicity caravan. Even better: this solution also unlocks valuable data, giving us new insights into who the fans along the course really are.
Inside each Digital Goodiebag, fans find a variety of prizes from race partners, from online discount codes to physical goodies to pick up on-site, plus entries into exclusive prize draws. For every Flanders Classics spring race, fans had a chance to claim their bag, with highlights like VIP experiences and signed jerseys.
A sustainable, data-driven and scalable solution for any sport.
