Power of the Beehive
An overarching campaign concept for Team Visma | Lease a Bike
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Strategy Creative concepting Digital design Visual designThe Rhythm of the Season
In 2025, Team Visma | Lease a Bike tells its brand story in a new way. With The Power of The Beehive, we developed an overarching campaign concept that follows the rhythms of a cycling season—from the first wingbeats (The Wingbeat) in spring, to the swarm in full flight during the Tour (The Swarm). Each jersey (and its accompanying campaign) worn by the yellow-and-black ‘killer bees’ tells its own chapter in the Beyond Victory story, but together they build one powerful identity: a team that looks beyond winning alone.
The beehive metaphor lies at the beating heart of the concept. A place where every action contributes to something greater. Where precision, collaboration and adaptability come together in a collective movement that never stands still.
And the season 2025 is far from over...
