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The Oranje Beat

Fan engagement in Web3


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Claim your OranjeLeeuwinnen collectibles

With The Oranje Beat collectibles, we show how Web3 offers fantastic new opportunities for fan engagement. By claiming collectibles, fans of the OranjeLeeuwinnen get exclusive access to special win contests and behind-the-scenes footage, leading up to and during FIFA Women's World Cup 2023 in Australia and New Zealand.

The Oranje Beat collectibles are digital badges launched before each World Cup match and are made available on the blockchain as NFTs. As a result, fans become owners of their collection. Participation requires no technical knowledge; claiming can be done via your e-mail address, after which a unique wallet is automatically created for you. With this innovative loyalty platform, KNVB has a first in Dutch sports.

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