Warming up for the TT of Assen

Spinning donuts world record to engage with the fans

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Strategy Creative concepting Social campaigning Video production Activation production Media strategy PR strategy

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Richard Spierings

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Racing world feasts on world record

What better way to warm up the Netherlands for the TT Assen, than to literally warm up? For Ziggo Sport we challenged the current world record holder of the most donuts spun within one minute, Mark Van Driel, to show how to warm up for this special race. Van Driel managed to turn a whopping 27 donuts, exactly 1 more than his previous world record.

Record broken and goal achieved: the record delivered the expected PR. We shared the video within the target group in a display campaign. We drew attention to Ziggo Sport; the TT Assen, including all previews and post-race reviews, was broadcast live on the largest sports channel in the Netherlands.