Ziggo Sport Finals

All for the cup, kissed by the winners.

Finals are not just matches. They’re charged. Unpredictable. Bigger than the game itself. For Ziggo Sport, we developed a powerful overarching Finals theme that captures that feeling, built to last for multiple seasons.
The campaign builds tension in the run-up to Europe’s biggest football finals. Matches where a single moment can change everything, where heroes rise and history is written. The cup, kissed by the winners, stands as the symbol of ultimate glory. With Ziggo Sport Finals, the broadcaster positions itself as the go-to destination for these once-in-a-lifetime moments.
From core rationale to TV commercial, from social assets to national print ads: the theme was translated into a full suite of campaign materials. The tone is heroic yet accessible, perfectly aligned with Ziggo Sport’s role as a premium sports channel for a broad audience.