AI in sports
At On Your Marks, we’ve worked with the latest technologies since day one. Innovation is in our DNA, which is why we were always ahead of the curve: from AR and Apple Vision to selling NFTs on the blockchain. But this time, things are different. AI isn’t a hype, nor is it temporary. It is becoming the foundation of everything we do. Innovation is no longer a choice. It is a necessity.
Successful sports marketing is all about creativity: ideas that make brands relevant and touch the hearts of fans. By fueling ideas with AI through data and smart flows, we make them even stronger. Or even possible in ways that once seemed impossible. AI helps us move faster and amaze along the way.
We are your compass in these times of rapid change. We show you where the opportunities lie, how to use AI without getting lost, and how to make the right choices and ultimately activations that drive impact for brand, fans, and business.
Session: AI & Sports marketing
We find ourselves in remarkable places, meeting companies that strongly sense their world is changing at lightning speed. We share our vision and our self-developed brainstorming method, with examples of concrete applications from our own work. And we show how we are rapidly adapting our agency itself, and how we bring our team along in that process.
Mizuno Routine Generator
In our brand campaign for Mizuno, routines take center stage. To give people an extra boost, we use AI to generate routines that help them grow in their sport.
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Lease a Bike
We created a personalized message for key stakeholders of Lease a Bike. We did this on behalf of Sepp Kuss, Wout van Aert, and Jonas Vingegaard, who each delivered a tailor-made message generated with the help of AI.
100 years TT Assen
To promote the TT Assen in the best possible way, we used AI to create a video for Ziggo Sport that highlighted the rich history of the race.
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The Name Game
AI helped us analyze thousands of hours of cycling broadcasts.
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Running Coach
Through the Running Coach app or via hardlopen.nl, beginner runners can interact with an AI-powered bot, fueled by more than 13,000 articles from the Athletics Union.
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Paddock
The AI-powered workspace for every sports marketeer. Practical tools and insights that strengthen your strategy, make decision-making smarter, and drive more successful activations.
Discover Paddock
