With 2.8 million running enthusiasts, the Netherlands ranks among the top 5 countries in the world. The vast majority of these runners are not affiliated with a club. Since 2016, we have been working with Atletiekunie to address the challenge of engaging these runners in a highly competitive and heavily commercialized running landscape.
Our platform, hardlopen.nl, and the Running Coach app - which we developed - play a key role in this effort. The goal is to reach 2 million Dutch runners by 2028 through these platforms, supporting them at their own levels. Achieving this requires innovative activation concepts to attract partners and smart use of technologies like AI to scale our efforts.
