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Lees meerApp pushes for injury-free running
Research shows that injuries are the main reason why more than 48 percent of former runners discontinue their running activities. This makes it by far the most common reason for quitting the sport. In collaboration with the Athletics Union, we developed the Running Coach app to significantly reduce this percentage. The app offers personalized guidance and more than 100 training schedules compiled by top coaches affiliated with the union.
As a precursor to the app, we introduced running enthusiasts in the Netherlands to a conversational AI bot that provides personalized guidance based on knowledge from thousands of articles on hardlopen.nl. Within the first few months of the bot's launch, more than 25,000 conversations underscored the demand for personal guidance among novice runners. To further address this need, the Running Coach app was developed. In addition to the platform hardlopen.nl, which was also developed by us, the Athletics Union now has an additional product to share its expertise with runners in the Netherlands—helping them take their first steps responsibly.
Through strategic sessions with the Athletics Union, we developed the future vision and business case for this product. We also managed the design, app development, and marketing campaign to promote the app to beginner runners.
