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Sign for an Equal Game

A European football campaign for equality on Instagram and TikTok


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Top players and fans join forces for social equality

Discrimination, homophobia and sexism are some of the biggest problems in football. Therefore, in the run-up to EURO2020, UEFA launched the 'Sign for an Equal Game' campaign. Star players such as Paul Pogba, Matthijs de Ligt and Jadon Sancho called on football fans to work together against racism and discrimination. Anyone could leave a digital signature via a landing page or using an AR filter on TikTok.

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