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www.thenexttopmechanic.comThe main sponsor takes on the role of a mechanic
As the main sponsor of Team Jumbo-Visma, Visma has been working on brand awareness for years. To emphasize brand knowledge, we produced a talent show called The Next Top Mechanic. A perfect metaphor for Visma's interaction with its customers. As a specialist in mission-critical software, the company is like a mechanic for cyclists, helping them perform at the highest level. After hundreds of applications, four finalists got the chance to show how they were the best mechanic in a three-part YouTube series. The reward for the winner: in addition to a bottle of champagne and eternal fame, a contract with Team Jumbo-Visma.
![The Next Top Mechanic 2](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Visma-The-Next-Top-Mechanic/_1824x1026_crop_center-center_80_none_ns/The-Next-Top-Mechanic-2.jpg?v=1709898110)
![The Next Top Mechanic 3](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Visma-The-Next-Top-Mechanic/_894x503_crop_center-center_80_none_ns/The-Next-Top-Mechanic-3.jpg?v=1709898110)
![The Next Top Mechanic 4](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Visma-The-Next-Top-Mechanic/_894x503_crop_center-center_80_none_ns/The-Next-Top-Mechanic-4.jpg?v=1709898111)
![Next Top Mechanic 5](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Visma-The-Next-Top-Mechanic/_1824x1026_crop_center-center_80_none_ns/6447/Next-Top-Mechanic-5.jpg?v=1709898111)