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Freakin' Fast, from Amsterdam to the Alpe d'Huez
Two brands with speed in their DNA launched a partnership through the Freakin' Fast campaign. This communication concept, which we developed in-house, was introduced via an online commercial in which a Gorillas cyclist rode into the unmistakable vibe of the Tour de France. After this kick-off, we pulled off a masterstroke on the Alpe d'Huez: The Freakin' Fast Mountain Delivery Service, aimed at fans who’d been camping on the mountain for days. The ultimate confirmation of speed, even under the toughest conditions.