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Boldly-XR Bram Berkien Ovide PR mønaerk Tour de TietemaMake the blue tire world famous
That was the briefing. We developed a campaign for Swapfiets, sponsor of Team Jumbo-Visma, which caught the eye of marketers and cycling enthusiasts everywhere. We made the blue tire part of the world's biggest cycling race, the Tour de France. Set a world record for the largest banner ever, one that was seen live on TV by millions of viewers worldwide. And inspired the Dutch YouTube channel Tour de Tietema to climb Mont Ventoux on a Swapfiets, while reaching the desired target groups through a sophisticated (social) media strategy. The Blue Tire campaign was much admired and widely rewarded.
Recognition
![Logo Bronze Clio wit](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Awards-logos/Wit/_120x120_fit_center-center_85_none_ns/Logo-Bronze-Clio-wit.png?v=1709891158)
Bronze Clio Sports 2022
Partnerships & Sponsorships
![Esprix](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Awards-logos/Wit/_120x120_fit_center-center_85_none_ns/Esprix.png?v=1709891158)
Bronze Esprix Award 2022
Business to consumer
![Esprix](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Awards-logos/Wit/_120x120_fit_center-center_85_none_ns/Esprix.png?v=1709891158)
Silver Esprix Award 2022
Consumer Services
![Logo sponsorring](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Awards-logos/Wit/_120x120_fit_center-center_85_none_ns/SponsorRing.png?v=1709891159)
Golden SponsorRing 2022
Creativity
![Logo sponsorring](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Awards-logos/Wit/_120x120_fit_center-center_85_none_ns/SponsorRing.png?v=1709891159)
Golden SponsorRing 2022
Sport
![European Sponsorship Award](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Awards-logos/Wit/_120x120_fit_center-center_85_none_ns/European-Sponsorship-Award.png?v=1709891159)
European Sponsorship Award 2022
Sport Sponsorship < €1M
![Logo sponsorring](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Awards-logos/Wit/_120x120_fit_center-center_85_none_ns/SponsorRing.png?v=1709891159)
European Excellence Award 2021
Sport & Lifestyle
![Swapfiets thebluetire casevideo thumb](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Swapfiets-The-Blue-Tire/_1824x1026_crop_center-center_80_none_ns/swapfiets-thebluetire-casevideo-thumb.jpg?v=1709891160)
![Swapfiets thebluetire feature 1](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Swapfiets-The-Blue-Tire/_584x875_crop_center-center_80_none_ns/swapfiets-thebluetire-feature-1.jpg?v=1709891160)
![Swapfiets thebluetire feature 2](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Swapfiets-The-Blue-Tire/_584x875_crop_center-center_80_none_ns/swapfiets-thebluetire-feature-2.jpg?v=1709891161)
![Swapfiets thebluetire feature 3](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Swapfiets-The-Blue-Tire/_584x875_crop_center-center_80_none_ns/swapfiets-thebluetire-feature-3.jpg?v=1709891161)
![Swapfiets thebluetire fullwidth](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Swapfiets-The-Blue-Tire/_1824x1026_crop_center-center_80_none_ns/swapfiets-thebluetire-fullwidth.jpg?v=1709891162)
![Swapfiets thebluetire action 2](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Swapfiets-The-Blue-Tire/_584x584_crop_center-center_80_none_ns/swapfiets-thebluetire-action-2.jpg?v=1709891162%2C0.6965%2C0.6684)
![Swapfiets thebluetire action 1](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Swapfiets-The-Blue-Tire/_584x584_crop_center-center_80_none_ns/swapfiets-thebluetire-action-1.jpg?v=1709891163%2C0.824%2C0.7019)
![Swapfiets thebluetire action 3](https://dvy7d3tlxdpkf.cloudfront.net/onyourmarks-agency/_transforms/Cases-beelden/Swapfiets-The-Blue-Tire/_584x584_crop_center-center_80_none_ns/swapfiets-thebluetire-action-3.jpg?v=1709891163%2C0.546%2C0.8415)