The Architect
Inspired by Gaudí and the spirit of Barcelona
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thearchitect.teamvismaleaseabike.comTour de France 2026 campaign
After Ride with Us, The Masterpiece, The Vélodrome, The Renaissance and The Swarm, 2026 brings a new chapter: The Architect. A new edition in the series of Tour campaigns we create together with Team Visma | Lease a Bike.
The Tour de France 2026 starts in Barcelona. A city shaped by lines, forms and imagination. And above all: by Gaudí. From that starting point, we translated the theme of architecture into a Tour jersey that is not just worn, but tells a story. About vision, detail and building towards something greater than a single stage.
This year we introduced two designs. A light and a dark variant. Each with its own character, but both unmistakably Team Visma | Lease a Bike. Instead of a single reveal moment, we opted for a vote. For three days, cycling fans around the world could cast their vote for their favourite jersey. After more than 100,000 votes, the dark version was crowned the official Tour jersey of 2026.
On Your Marks was responsible for the entire process: concept and campaign narrative, the design of both jerseys, the campaign materials and the voting platform that brought it all together.
