Together with Global Sports Communication we developed the campaign Eliud's Running World. A worldwide story around the G.O.A.T., Eliud Kipchoge, who runs a marathon on every continent within two years.
This adventure is not about fast times. It is about inspiration and connection. About bringing people together through running and showing what is possible when you believe in something.
To reinforce that story, we developed a complete campaign identity and a platform that connects to it seamlessly. The platform is the heart of the campaign. The central place where fans can follow Eliud, become part of the adventure themselves and contribute to the Eliud Kipchoge Foundation.
