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Eliud's Running World

7 marathons, 7 continenten

Services

Strategy Creative concepting Digital design Web development

Eliud Kipchoge World Tour

Together with Global Sports Communication, we developed the campaign Eliud’s Running World: a global story centered on the G.O.A.T., Eliud Kipchoge, who will run a marathon on every continent over the course of two years.

This journey isn’t about fast times. It’s about inspiration and connection. About bringing people together through running and showing what’s possible when you truly believe in something.

To bring that story to life, we created a complete campaign identity and a platform designed to match it seamlessly. The platform is the heart of the campaign: the central place where fans can follow Eliud, become part of the adventure themselves, and contribute to the Eliud Kipchoge Foundation.

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The Architect